Program Description: | This Certificate program on Marketing Analytics is geared for individuals that are responsible for measuring the impact and (ROMI- return on marketing investment) of marketing initiatives and strategies. This program covers concepts and strategies used to validate (ROMI) through the development of key metrics and dashboards aligned with business objectives and utilization of digital, social and mobile analytic tools that measure results and yield actionable insights linked to multi- channel marketing, promotional strategy, customer experience, branding and sales. |
Program Duration: | 1 Weeks |
Program Cost: | $1,099.00 |
Tuition and Fees: | $899.00 |
Books Cost: | $0.00 |
Tools Cost: | $0.00 |
Other Cost: | $200.00 |
Pell Grant: | No |
Prerequisites: | None |
Program Occupations: |
11202100 - Marketing Managers 13116100 - Market Research Analysts and Marketing Specialists |
Disabled Student Access: | No |
Other Language: | No |
Program Provider: | University of La Verne |
Locally Approved Counties: | |
Request Information via: |
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Location Name | Address | County |
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University of La Verne | 10800 Stockdale Hwy. Suite 201, Bakersfield CA 93311 | Kern County |
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